Is TVS Motor Company Redefining the 2-Wheeler EV Market?

Is TVS Motor Company Redefining the 2-Wheeler EV Market?
TVS Motor Company is fast growing in the 2W EV segment and has targeted Ola Electric Motors. Strategic initiatives and new product offerings are two strategic initiatives that are helping the company striving for leadership in the market and are constantly narrowing the market share gap as it’s eager to make a significant impact in this new type of sector.
TVS Motor Company: A Rising Leader
TVS Motor Company known for its creative strategies and strong market positioning in the automobile industry has always delivered some fantastic two-wheelers. It has recently ventured into the EV segment that caters to its social concern on providing clean environment friendly cars and to pin its competence in designing advanced engineering concepts pertaining to the automobile industry worldwide.
TVS Motor Company’s Strategy for Success
Innovation and market positioning along with quality has helped TVS Motor Company to shift gears as a serious player in EV space. Thus it has competed with 211 manufacturers effectively, on market share enhancement with continuously attractive and reliable products appeal.
A Competitive Industry Landscape
1.Top 10 Domination: An analysis of the global EV market shows that more than 95% of the volume of EVs is generated by ten manufacturers, which makes it difficult for players in the industry to operate profitably.
2.Challengers to Watch: The players at the higher-ranked positions include Bajaj Auto Ltd, Ather Energy, and Hero MotoCorp, which are growing healthily along with TVS.
3.Emerging Players: The young companies such as Kinetic Green, Revolt Motors, Greaves Electric Mobility, Lectrix and BGauss have witnessed better performance and enhanced the business of the industry.
4.Declining Players: Wardwizard Innovations & Mobility Ltd, previously a consistent name in the top 10, has now fallen behind, demonstrating the fierce nature of the competition.
The Path Ahead
In the future, as a more mature market, the 2W EV market will most probably converge to few key manufacturers as it is the current case for ICE 2-wheelers. TVS Motor Company is well placed to spearhead this change though it has the potential to become a benchmark within the sector.
Conclusion
The future of the 2W EV market is bright and getting hotter with the entrants and TVS Motor Company is advancing itself. Will it turn out to be the next market giant in this growing sector?