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Maruti to Become Largest Electric Car Producer in India in One Year: MD

Maruti Suzuki India Limited (MSIL) is ready to hit the EV market in India and the company is planning to ultimately emerge as the largest EV maker in the country in the next year. MSIL’s MD & CEO Hisashi Takeuchi revealed this bold plan at the Bharat Mobility Global Expo 2025 to introduce the company’s first electric SUV called the e-Vitara.  

Maruti’s Plans for EV Production

The current establishment of MSIL has enough framework to support its EV production plan, as it has established an already complete three manufacturing lines with a production limit of 250000 units per year. There is also in preparation a fourth line of production that will be entirely dedicated to electric vehicles. Takeuchi didn’t mention the capacity of this line, but it is a significant part of Maruti’s ambitious drive toward EV dominance.

The car maker has invested more than ₹2,100 crore in designing the e-Vitara and the related EV manufacturing process. This huge financial investment, therefore, clearly demonstrates the company’s strong desire to change the face of electric vehicles in the country and be at the forefront.  

Addressing Customer Concerns

Maruti’s issues which is one of the primary concerns of the organization is to tackle problems that consumers have towards electric car brands. The three are range anxiety, charging infrastructure and residual value. The e-Vitara, which has a potential range in excess of 500 kilometers, should reduce range concerns considerably.

To establish the charging infrastructure, MSIL plans to have rapid chargers at dealerships in the first one hundred cities as it starts. These will be important in making sure that the cities are having a charging station every the 5 to 10 kilometers at best. Also, the company has plans to have more than 1500 service workshops for EV which are are established in over 1000 cities offering required tools and personnel for serving EV including charging solutions.  

The e-Vitara: Maruti’s First Electric SUV

The e-Vitara is set to be a game-changer, not just in India but globally. While the vehicle will initially be exported to key international markets, its launch in India will follow shortly after. Positioned as a premium electric SUV, the e-Vitara is expected to attract the first wave of EV customers in the country.

Expanding the EV Portfolio

Maruti knows that for it to be successful in the long-run it has to adapt to the different customer needs in the EV segment. Apart from the e-Vitara, the firm intends to introduce new EV models that are smaller than it and larger than it such as hatchbacks and MPVs respectively. This strategy is effectively designed to provide competency to customers and to give a further impetus to EVs in India.

Current Market Dynamics and Challenges

India’s EV market is growing rapidly, with approximately 99,165 electric cars sold in 2024, marking a 20% year-on-year growth, according to the Federation of Automobile Dealers Associations (FADA). However, Tata Motors currently dominates the segment with a 62% market share.

Maruti’s entry into the EV market with the e-Vitara and its ambitious production plans are poised to challenge Tata’s dominance. By addressing key customer concerns and building an extensive infrastructure for EV support, MSIL is positioning itself as a formidable competitor in the electric mobility space.

Looking Ahead

There are, however, possible hurdles ahead as Olaa sets its sights on becoming the biggest electric vehicle manufacturer in India. Primarily the issue of charging stations and relative high prices of these vehicles present themselves as daunting challenges to the widespread adoption of such vehicles. Nevertheless, all these challenges are obstructing Maruti from attaining its desired position, but the plans it has made in the area of range, infrastructure and service potentialities to counter these threats.

Lavanya Pasupuleti

Lavanya Pasupuleti is a skilled content writer with a flair for storytelling. Lavanya specializes in delivering content that informs, inspires, and engages readers

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